Keys To A World Class Presentation: The Rule Of 3

The Rule of 3's works like this: deliver your points in 3's.

As the Dalai Lama said "Learn the rules, so you know how to break them." It's really important to understand this concept.

rule-of-threes-200x200What we know is that human psychology can handle three things at once before it feels a need to protect itself. So, if I get up here and I start delivering more than three key ideas today, no matter what the duration we have together, the second I deliver more than three big ideas you activate what's called a sympathetic nervous system.

You go from parasympathetic (where your blood is flowing to your organs correctly) to asympathetic (where you send blood out into your limbs for imminent attack or for running.) As you send blood out to your limbs, you would draw blood from the top of your head down to the base of your head and you start listening with the most basic part of your brain. A very animalistic-natured idea. If you start listening with this part of your brain, you're no longer listening with the most advanced part of your mind, which means content is no longer resonating.

To remedy this, I'd have to simplify the content to pick you back up again and bring you up again.

So when you're presenting, you have to present up the brain stem, you've got to present very basic ideas in the first two to three minutes. Then you proceed very logical ideas when you go up neocortex. So as you presenting, you present up the brain stem in the way the blood flows in the glucose flows into the mind. Now if you know how to present that way your talks would be natural in nature, people feel comfortable inside them.

If you tried presenting from top of the head down, people feel really uncomfortable. But we need to appreciate that if I stick to the Rule of 3's, what absolutely happens is you're always feeling comfortable you won't have to defend yourself because if you defend yourself you stop listening, you start to bring up the gatekeeper. Now, the first break you leave as soon as possible because you're not comfortable.

So professional speakers will always speak in 3's! So learn to communicate in 3's. Start here, break the rules once you understand why and then you can speak in sevens, in fours in tens and eights, whatever but start with three's because three's always make sense to the listener.

Remember speak the way they listen, not the way you talk.

Related posts:
Keys To A World Class Presentation: The Telephone Test
Keys To A World Class Presentation: Eye Contact

Prosper From Your Passion

Want to find out what's possible? Consider joining us at "Prosper From Your Passion"
Who is it for?

Prosper From Your Passion is for unique individuals that know they are capable of giving and receiving much more in life. It’s also for:

  • People working 9 to 5 in a job they don’t love
  • People who want to be financially rewarded for helping create change people’s lives
  • People who have a desire to create books, products or online programs that serve the world
  • People who want to share a message through presentations, retreats or workshops
  • Coaches or practitioners that want to be fully booked
  • People that want a return on all the previous education they’ve invested in

I look forward to seeing you at the event. You can reserve a free seat by clicking here.

How To Become A Highly Successful Coach

Read more about: Difference-Maker, Public Speaking

Ben is the Difference-Maker Mentor and Co-founder of Authentic Education. He is exquisite at inspiring people to share their message, make a difference in the world and live abundantly on purpose.

Ben has been featured in media such as the Today Show,,, Huffington Post and