Dan Kennedy, the famous marketer, likes to say “you’re only one presentation away from a million dollars”.
To clarify what that is, it's one presentation that you do many times.
You tweak and refine it, and once you've got that million dollar presentation, you just duplicate that everywhere you can.
And while it's not difficult to do, it takes time to refine and craft such a presentation.
Now... once you've got that presentation, should you...
(A) Try and create a new presentation for the same people? Or should you..
(B) Just find new people?
Well the answer is B, because that's so much easier. I mean stand up comedians do this all the time. Musicals, they create one great musical, do the whole system, do the songs, the acting, all that stuff, and then they just fly around the world and just show the same musical to different people.
26 years later, Phantom of the Opera is still running.
So if you think you're going to run out of audience, just think of Phantom of the Opera. You're not going to run out of an audience, and I don't think you're as big as Phantom of the Opera for most people.
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