Here are the top business books of all time.
Topics range from small business, marketing to sales.
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Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how, whether they're entrepreneurs or seasoned veterans. One of the top business books in marketing out there.
Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.
A simple, insightful and extremely easy read for anybody interested in business, investing...or just plain wants to be rich! Definitely one of the top 10 business books of all time.
What makes a visionary company? This book, written by a team from Stanford's Graduate School of Business, compares what the authors have identified as "visionary" companies with selected companies in the same industry.
Through extensive and expensive research, Lindstrom provides an adequate primer on what neuroscience studies can tell society—particularly marketers—about how selling (and more important, buying) works.
Essential for everyone involved in selling or managing the sales function. Neil Rackham examines the habits of top sales performers with this 4 step process called SPIN.